Continuing Education Units

As in years past, GBC23 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).

Agenda and event timing are being finalized; visit often for updates. All times are EST.

Sunday, January 22

3:00 pm – 7:00 pm


4:00 pm – 6:00 pm

Masterminds 2023

Signature 2 Ballroom


Jeff Hoag | Owner | Scott Lake Golf & Practice Center


Join Jeff Hoag, Owner, Scott Lake Golf and Practice Center, and engage with your owner and operator peers as he facilitates his annual Masterminds session involving ownership challenges, solutions and candid conversations across a range of 2022 operational and industry issues owners face — so that you’re prepared for success in 2023! Registration is required for this FREE Sunday evening event and a cash bar will be available throughout the session. To get your GBC week off to a great start, choose this pre-conference session when you register for GBC23.


Monday, January 23

8:30 am – 3:00 pm

Yamaha Golf Outing

Reunion Resort & Golf Club – Watson Course

Click here to see details


Breakfast: 8:30am – 9:45am
Shotgun Start: 10:00 am
Reception immediately following play


NOTE: Additional registration is required for this activity. If you wish to participate, please be sure to select the Golf Outing on the main Golf Business Conference registration form for just $265!

1:00 pm – 3:45 pm

BRAND: NEW DAY — Take Your Brand to the Next Level

Signature 1 Ballroom


Larry Gulko | Brand Strategist and Strategic Growth Advisor | Founder, BRAND: NEW DAY


Today’s competitive landscape is ever-changing and rapidly evolving! If you’re determined to drive brand performance, create a distinctive brand voice, build customer demand, deliver a remarkable member/customer experience, enhance brand loyalty, propel revenue growth — plan to participate in Larry Gulko’s BRAND: NEW DAY brand-building thought leadership Roundtable. This deep-dive, immersive, collaborative idea exchange with your peers is designed to deliver new brand activation takeaways, uniquely differentiate your brand, emotionally connect with consumers by creating communications that resonate, create a dynamic culture and leadership team reflecting bold and disruptive thinking. (This session requires an additional fee of $69. Add this session when you register for GBC23.)


Please note that this Monday pre-conference workshop conflicts with the Yamaha Golf Outing; if you’re planning to play golf, you will not be able to attend this education.

Larry Gulko
Brand Strategist & Strategic Growth Advisor

5:00 pm

New NGCOA Member & GBC First Time Attendee Reception

Executive Ballroom Foyer


If you’re a new NGCOA member, or attending Golf Business Conference for the first time, we’re making it easier for you to learn the ropes, meet the right people, connect with regional and national peers, and get the most from your Golf Business Conference experience!


The New NGCOA Member & GBC First Time Attendee Reception is an intimate social gathering before the Toptracer Opening Reception where you will be introduced to other new and returning owners and operators, members of the NGCOA Board, Affiliate Executive Directors and NGCOA staff. You’ll make connections from day one that you’ll benefit from all week long!

6:00 pm – 7:45 pm

Toptracer Opening Reception

7:45 pm – 7:50 pm

Presentation of Champion Award

8:00 pm – 9:00 pm

MatchPlay — Presented by Yamaha

Executive Ballroom


MatchPlay, hosted by 40-year PGA Tour veteran and NBC Sports analyst Peter Jacobsen, is an exciting, interactive golf trivia show that celebrates the love you have for the game! As “Golf’s First Game Show,” MatchPlay draws inspiration from the rich heritage and history of the game — as well as those who play it, watch it and love it. With endless categories of content and stories to keep you engaged, MatchPlay is a balance of fun, irreverence, and entertainment — coupled with facts, records, personalities and champions. It’s a unique event experience where you can engage in friendly competition, and showcase your golf knowledge and passion for the sport!

Peter Jacobsen
Analyst, GOLF Channel | Host, MatchPlay

Tuesday, January 24

Agenda and event timing are being finalized; visit often for updates. All times are EST.

8:45 am – 9:00 am

Welcoming Remarks

Executive Ballroom


Kraig Kann | Managing Director | Kann Advisory Group

Jay Karen | CEO | NGCOA

9:05 am – 9:10 am

Presentation of Player Development Award

9:15 am – 10:15 am

Shtick to Business: Serious Business Lessons in Creativity and Execution from Comedy’s Rebels

Executive Ballroom


Peter McGraw | Behavioral Economist |  Business School Professor | Expert in the Scientific Study of Humor


The best businesses and business leaders think differently in their pursuit of novel problem-solving. The world’s funniest people, too, think differently in their pursuit of laughs on command. After more than a decade of studying humor, sharing stages with comics, and hanging out with them in dingy green rooms, behavioral economist and MBA professor Peter McGraw presents entertaining and eye-opening business insights through the lens of humor and from those who make a living in making us laugh.

Peter McGraw
Behavioral Economist | Business School Professor | Expert in the Scientific Study of Humor

10:30 am – 11:30 am

Panel: Coming Soon

11:40 am – 12:30 pm

Choose one of the sessions below

Track A: Coming Soon

State of the Industry — Where Do We Grow From Here?


Jim Koppenhaver | Founder & President | Pellucid Corp

Stuart Lindsay | Principal | Edgehill Golf Advisors


The golf industry’s resurgence and run of success over the past few years is unmistakable… but what does the data indicate going forward? Jim Koppenhaver (President, Pellucid Corp.) and Stuart Lindsay (Principal, Edgehill Golf Advisors) return to Golf Business Conference for their renowned “State of the Industry” session. Learn how your 2022 stacked up compared to national golf business KPIs, discover growth-minded steps and tactics to ensure you’re capitalizing on customer demand, and take a peek into the rounds and revenue “crystal ball” to find out what experts are anticipating for 2023 and beyond — so you can stay prepared.

12:30 pm – 2:00 pm

Lunch, General Business Meeting & Course of the Year Award Presentations


2:00 pm – 3:00 pm

Economic Roadmap — Direction, Insights, and Analysis at the Intersection of Golf and Our Nation’s Economy

Executive Ballroom


Dr. John Silvia | Founder and CEO, Dynamic Economic Strategy | Former Chief Economist, Wells Fargo


An unstable economy and unprecedented supply chain woes have many business owners reevaluating their financial strategy for 2023… and beyond. What are the latest economic metrics critical to your golf operation, and which key insights are worth watching? John Silvia, former Chief Economist for Wells Fargo and Founder of Dynamic Economic Strategy, will take out the “roadmap” at the intersection of golf business and our nation’s economy. Given the recent distinction as a “top forecaster” by Bloomberg News and USA Today, Dr. Silvia will share his inflation outlook, highlight strategies for operating amid a looming recession, and answer the pressing questions atop the minds of golf course owners.

Dr. John Silvia
Founder and CEO, Dynamic Economic Strategy | Former Chief Economist, Wells Fargo

3:10 pm – 4:00 pm

Choose one of the sessions below

Defending Your Turf — Courses from Coast to Coast are Battling Environmental, Legislative and Regulatory Hurdles… Here’s How to Battle Back


Craig Kessler | Director, Public Affairs | Southern California Golf Association

Ronnie Miles | Senior Director of Advocacy | NGCOA

Harvey Silverman | Principal | Silverback Golf Marketing


“The best offense is a good defense” strategy has been echoed by wartime leaders and football coaches alike over the years… but how does that mantra apply to your golf business model, and what exactly constitutes an affirmative defense? From water crises, to unpredictable regional droughts, to more prevalent (and drastic) legislative and regulatory mandates impacting your equipment, workforce and — ultimately — your bottomline, running a golf operation can feel like you’re constantly playing defense. It’s time to defend your turf, and arm yourself with the best insights, newest information, and game-changing strategies to take proactive steps to protecting your golf business. Longtime NGCOA contributor Harvey Silverman moderates this session with SCGA’s Craig Kessler and NGCOA’s Director of Advocacy Ronnie Miles, and they will share how proactive operators are navigating problems and planning for not just next year, but the next 10 years. You may be in the midst of some of these challenges or they may be approaching the front stairs to your pro shop, but one thing is for sure — the “it’ll never happen to me” crowd can’t continue to operate with such a mindset. There are meaningful steps to be taken to defend your turf and battle back against unforeseen (and often, unprecedented) hurdles.

Track B: Coming Soon

4:10 pm – 5:00 pm

Choose one of the sessions below

Three Scenarios for 2023 (and beyond) — Optimizing Revenue No Matter Which Way the Wind Blows


Jon Last | Founder & President | Sports & Leisure Research Group

Del Ratcliffe | President | Ratcliffe Golf Services


As the nation sits on the precipice of an economic slowdown, golf has aggressively pushed rates during the COVID-induced surge. Data from NGCOA’s 2022 Golf Business Pulse Report indicates that 91% of owners surveyed have increased rates this year… with a third by 5% or more. However, 3 in 10 are concerned we’re pushing things too far. How far can the industry go, what are the steps you should be taking to optimize your revenue, and what are current consumer attitudes you should expect for the year ahead? Sports and Leisure Research Group’s Jon Last has been regularly pulsing the golfer mindset for over two decades. His good friend and leading multi-facility operator Del Ratcliffe, President of Ratcliffe Golf Services, has been using Jon’s insights for years to further his operations. One of three scenarios will play out next year: Things will get better; things will get worse; or things will stay the same. Join Jon and Del for a hard-hitting look at what to expect and how to deploy best top-line revenue practices to stay a step ahead of the market, no matter which one of these three scenarios come to pass.

Modernizing the Model for Instruction — How to Create a Rewarding Coaching Structure that Benefits Customers, Club Pros and Your Bottomline


Will Robins | CEO | Robins Golf Logistix


The recent spike in new golfers is a welcome sight for those across our industry … but is it taking its toll on some of the most vital members of your workforce? With new articles spotlighting the frustration for many club professionals from coast to coast, is it time to rethink, and invigorate, the instruction model at your course? Will Robins, Owner of WRGolf Coaching and CEO of Robins Golf Logistix (RGX), has been mentoring instructors worldwide his entire career, and has a modern coaching model that facilities are finding success in implementing. Put your club pros in the best position to thrive and let them reap the rewards of increased customer satisfaction and enhanced work-life balance — all while boosting your bottomline!

Wednesday, January 25

Agenda and event timing are being finalized; visit often for updates. All times are EST.

8:15 am – 8:30 am

PGA Opening Ceremonies

OCCC West Concourse, Main Lobby

9:00 am

PGA Show Exhibition Hall Opens

10:00 am – 11:00 am

Panel 1: Coming Soon

11:15 am – 12:15 pm

Panel 2: Coming Soon

12:15 pm – 2:00 pm

Lunch, NGCOA Don Rossi Award Presentation & Chat with NGCOA 2023 Award of Merit Winner, sponsored by aboutGOLF

6:00 pm

PGA Show Exhibition Hall Closes

Thursday, January 26

8:30 am – 6:00 pm

PGA Show Exhibition Hall Open

Friday, January 27

8:30 am – 1:00 pm

PGA Show Exhibition Hall Open

Premier Sponsor

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Executive Partners

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Presenting Sponsors

Participating Sponsors

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