Agenda

Continuing Education Units

As in years past, GBC22 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).

Sunday, January 23

3:30 pm – 7:00 pm

Registration

4:00 pm – 6:00 pm

Masterminds 2022

Signature 2, Rosen Centre Hotel

Jeff Hoag | Owner | Scott Lake Golf & Practice Center

 

Register now for this pre-conference session!

Join Jeff Hoag and engage with other NGCOA owner and operator members as he facilitates his annual Masterminds session involving ownership challenges, solutions and candid conversations across a range of operational and industry issues owners face. Registration is required for this FREE Sunday evening event, presented exclusively for NGCOA member owners and operators. A cash bar will be available throughout this session; get your GBC week off to a great start and register for this pre-conference event!

Monday, January 24

7:00 am – 9:00 am

Continental Breakfast for Golfers

Executive Ballroom, Rosen Centre Hotel

9:45 am

Shuttles Depart to Reunion Golf Club

11:15 am – 5:00 pm

Yamaha Golf Outing

Reunion Resort & Golf Club – Watson Course

Click here to see details

 

NOTE: Registration is required for this activity. If you wish to participate, please be sure to select the Golf Outing on the main Golf Business Conference registration form for just $250!

2:00 pm – 4:00 pm

Is Content King at Your Course? Discover Easy, Innovative Techniques to Showcase Your Brand and Your Business

Signature 2, Rosen Centre Hotel

Allison George | Owner, Wizard of Fun | Toad Valley Golf Course

 

Register now for this FREE pre-conference session!

In the late 1990’s, Bill Gates penned the essay “content is king”… and as you look across today’s marketing landscape, it’s easy to see why. Are you keeping up with the “gold rush” of content circulating across social media and email marketing? What are the new, modern ways to highlight all that your facility has to offer? Allison George, Owner (and Wizard of Fun!) at Toad Valley Golf Course, takes you on a content-centered journey to highlight practical steps that operators and courses with limited staff can take to kickstart their content marketing. Your brand and your business are your greatest assets… so ensure you’re illustrating that to your modern audience!

6:30 pm – 8:00 pm

Golf Business Conference 2022 GM/Cadillac Opening Reception

Poolside, Rosen Centre Hotel

8:00 pm – 9:00 pm

The Pizá Effect: The Passion Begins When You Live the Experience

Executive Ballroom, Rosen Centre Hotel

Brandel Chamblee | Lead Analyst | Golf Channel

Agustín Pizá | Founder | Pizá Golf

Kraig Kann | Managing Director | Kann Advisory Group

 

Join Kraig Kann in this fireside chat with Agustín Pizá, Founder and Director of Pizá Golf and his newest partner Brandel Chamblee, Golf Channel’s lead analyst. This discussion is “designed” to awaken your views of what creativity can do to not only drive renewed interest with existing golfers, but also bring new golfers to the game via exciting, visually stunning, and playable courses. As Brandel Chamblee relays, “Agustín Pizá or ‘Augie’ is a man with a strong vision striving in his design philosophy to create golf courses and golf experiences that will thrill the enthusiast and activist alike, while offering to those without a traditional golf background an intro into the game.”

Tuesday, January 25

7:00 am – 5:00 pm

Registration

7:30 am – 8:45 am

Breakfast

Executive Ballroom, Rosen Centre Hotel

8:45 am – 9:00 am

Welcoming Remarks

Executive Ballroom, Rosen Centre Hotel

Jay Karen | CEO | NGCOA

9:00 am – 10:00 am

Please Secure All Cockpit and Cabin Doors!

Executive Ballroom, Rosen Centre Hotel

John Foley | Former Blue Angels Lead Solo Pilot | US Navy

 

Buckle up for this Opening Keynote and board your Golf Business Conference flight with John Foley, former lead solo pilot for US Navy flight demonstration team, the Blue Angels! John will lead an inspirational, high energy session delivering tools and techniques you can take from the cockpit to the golf course in the areas of high performance, trust, belief, teamwork, leadership and more. John’s secret sauce is the Glad To Be Here mindset, so let’s take flight with John and fly away with new ways to accomplish your mission. Up we go!

10:00 am – 11:00 am

Have Clubs, Will Travel: A Profile of Traveling Golf Enthusiasts and What You Can Do to Reach Them

Executive Ballroom, Rosen Centre Hotel

Karin Mast | Senior Vice President | Miles Partnership

 

Karin Mast, Senior Vice President at Miles Partnership, provides an overview of how destinations, resorts and golf courses are using data and insights to reach the golf enthusiast, a new breed of travelers who are passionate about golf. Understanding their demographics, behavior and desires around golf travel will help you focus your message and optimize your marketing efforts.

11:00 am – 11:15 am

Networking Break

11:15 am – 12:30 pm

Labor Panel: Staffing Strategies and Solutions Across the Golf Industry

Grand Ballroom A, Rosen Centre Hotel

Sandy Cross | Chief People Officer | PGA of America

Alex Elmore | Executive Vice President, Owned-Leased Asset Group Division | Troon

Lonny Ostrander | CEO | PuzzleHR

 

Take part in a panel critical for course owners in 2022, after a year dominated by labor strains. Sandy Cross (Chief People Officer, PGA of America), Alex Elmore (EVP, Troon), and Lonny Ostrander (CEO, Puzzle HR) will cover all components of the staffing struggle across our industry, including immediate solutions you can apply at your course – moderated by Golf Business contributor Michael Williams. We’ll examine ways to navigate your operations with a thin labor force, and how you can find frontline staff despite a noticeably low response to want ads. Hear from workplace culture experts to ensure you’re creating a work-life balance for employees that will not only keep them on the payroll, but propel them to success. Plus, we’ll dive into diversity in hiring, and discuss practical steps for course operators to seek out, interview, hire and employ those from diverse backgrounds within their communities.

12:30 pm – 2:00 pm

Lunch, General Business Meeting & NGCOA 2022 Awards Presentation

Executive Ballroom, Rosen Centre Hotel

(Player Development Award + Champion Award)

2:00 pm – 3:00 pm

Anirban Basu and the Chamber of Data: Economics, Consumer Behavior and the Golf Surge

Executive Ballroom, Rosen Centre Hotel

Anirban Basu | Chairman & CEO | Sage Policy Group, Inc.

 

As the pandemic lingers, Anirban Basu, Chairman and CEO of the Sage Policy Group, will discuss the behavioral shifts rendered by the public health crisis. The crisis has been associated with accelerated migration to the suburbs, the rapid spread of remote work, an online shopping boom, and a proliferation of streaming services. Interest in golf also surged as people sought ways to remain fully engaged with life while social distancing. Anirban will supply an economic update, speak to which behavioral changes are likely to prove temporary and which permanent, and spotlight the outlook for America’s golf industry.

3:00 pm – 3:15 pm

Networking Break

3:15 pm – 4:45 pm

Accelerate LIVE: Breakout Sessions

Grand Ballroom A, Rosen Centre Hotel

Jeff Hoag | Owner | Scott Lake Golf & Practice Center

 

Grand Ballroom B, Rosen Centre Hotel

Whitey O’Malley | Owner | Saddleback Golf Club

 

Signature 1, Rosen Centre Hotel

Allison George | Owner, Wizard of Fun | Toad Valley Golf Course

 

Refreshments will be available for this NGCOA version of our popular member engagement platform, Accelerate! Join course owners Jeff Hoag, Whitey O’Malley and Allison George as they each lead a follow up breakout session digging deeper into the key issues owners identified at the Sunday Masterminds session, and with your help in each of the rooms, engage in open dialogue with other owners and operators to bring forth and work towards solutions for today’s most influential issues in the golf industry affecting your business. A post GBC summary of these discussions will be provided to attendees, so engage with us and help fill up all three rooms!

Wednesday, January 26

7:00 am – 8:30 am

Grab & Go Breakfast
Executive Ballroom, Rosen Centre Hotel

8:15 am – 8:30 am

PGA Opening Ceremonies

OCCC West Concourse, Main Lobby

8:30 am

PGA Show Exhibition Hall Opens

10:00 am – 11:00 am

Technology, Profit, and the Future: What You Don’t Know is Killing Your Business!

W110 A/B, OCCC West Concourse Level 1

John Brown | CEO | Brown Golf Management

Tim Ummel | CEO | IZON Technology

Jason Pearsall | CEO | Club Caddie

 

John Brown, CEO of Brown Golf Management and Founder of GolfBack, is joined by Jason Pearsall, CEO of Club Caddie and Tim Ummel, CEO & Founder, IZON Technology, to take you beyond the ABCs of Tech! What are the trends and what can you expect by 2030? Too many of us use our Golf Management System strictly as a tee sheet and point of sale system… and are losing revenue! Leverage the GMS you use to decrease labor costs, provide employee oversight, prevent theft, grow your database and own your customers! Today’s systems are “not your momma’s hidden coffee can” when it comes to money; it’s time to learn how to leverage the power of technology in 2022.

11:00 am – 11:15 am

Networking Break

11:15 am – 12:15 pm

Revenue Management and Surging Demand: Maximizing Revenue in the Right Ways

W110 A/B, OCCC West Concourse Level 1

Dan Cortese  | Founder | Supreme Golf

Chris May | Senior VP | Supreme Golf

 

Revenue management only matters when demand is low, right? Wrong! Maximizing your revenue is the #1 priority for a business and no less critical when the money is rolling in than it is when you can find a quarter in the parking lot. Supreme Golf’s Founder, Dan Cortese, and Senior Vice President Chris May, will lead you on a highly instructive journey related to these unique times golf courses are operating in and provide you with knowledge to help maximize your revenue. Whether dynamic pricing, subscriptions, the use of benchmarking, or other tools and techniques, learn how to make the most of what you have… and when we say “most”, we mean money!

12:30 pm – 2:00 pm

Lunch, NGCOA Don Rossi Award Presentation & Chat with NGCOA 2022 Award of Merit Winner Annika Sorenstam

W109 A/B, OCCC West Concourse Level 1

Annika Sorenstam | LPGA Champion Golfer

Jay Karen | NGCOA CEO

6:00 pm

PGA Show Exhibition Hall Closes