Agenda

Speakers, sessions and activities are being finalized; check back often for the latest information.

Monday, February 4

4:00 pm – 7:00 pm

Registration

Location – Marriott Marquis – Registration Desk East

Tuesday, February 5

6:00 am – 7:00 pm

Registration

Location – Marriott Marquis – Registration Desk East

7:00 am – 2:30 pm

Yamaha Golf Outing

The Crosby Club at Rancho Santa Fe

 

7:00am: Shuttles Depart to course

7:45am – 8:45am: Welcome Breakfast

9:00am: Shotgun Start

Lunch stations on course

1:30pm – 2:30pm: Post-golf Reception

2:30pm Shuttles depart to Marriott

 

Designed by world renowned Golf Course Architect Brian Curley and one of golf’s greatest players, Fred Couples, The Crosby Club’s par 70/72 course is a memorable experience every time you play. Undulating greens, spectacular elevation changes and unparalleled views await you on every hole. The Golf Outing includes breakfast, lunch stations on the course and post golf reception.

This activity requires an additional fee. Please see the registration page.
1:00 pm – 3:30 pm

Pre-Conference Master Classes

This activity requires an additional fee. Please see the registration page.

Track 1

Location – Marriott Grand Ballroom 1

 

“Broadcasting Your Business Story” Learn the Art of Promotion and Delivery
Kraig Kann, Managing Director, Kann Advisory Group

 

Everyone strives to operate a successful business but the best of the best know how to create greater awareness while building a legion of loyal followers who spread their word and help with word of mouth marketing. Former Golf Channel host and LPGA Chief Communications Officer Kraig Kann is excited to deliver this class and share proven tips that he’s presented on industry panels and leadership councils. He’ll coach you on the value that comes from a message that gets people’s attention and the critical need for a story that customers can repeat, creating valuable conversation about your business.

 

Kraig founded and now manages Kann Advisory Group consulting with businesses just like yours to reach new heights. With strategies he’s using to elevate their business brand and his own, you’ll learn how to present like never before and you’ll walk out of his class with a personal and professional toolbox that will give you a roadmap to your best business year ever.

Track 2

Location – Marriott Grand Ballroom 2

 

Money Making Marketing: 3 Simple Steps To Record-Breaking Sales & Profitability at Your Club

John King, Co-Founder, Golf Marketing University

 

The workshop will begin with an overview of why many clubs are marketing the wrong way, and how to fix it. Then you’ll build your own Marketing Roadmap in three parts:

Step 1: You’ll decide who you want as your ideal customer… and that’s not necessarily your current customer. You’ll learn how to profile your ideal customer.

Step 2: You’ll discover how to package and price anything you sell… whether it be memberships or green fees or weddings.

Step 3: You’ll learn how to craft marketing messages that really appeal to your “ideal” customer, and decide on the best marketing channels to reach them.

 

4:00 pm – 4:45 pm

New Attendee & Past President Reception

Location – Marriott Grand Ballroom 13

 

We want everyone, especially the “newbies,” to feel welcome and have the opportunity to connect with as many of their peers as possible. So, we’ve set up a special orientation for our new attendees to meet one another and mingle with NGCOA board members, past presidents, chapter executive directors and NGCOA staff.

5:00 pm – 7:00 pm

Opening Keynote

Location – Marriott Grand Ballroom 5 & 6

 

Together we are Limitless

Jeremy Poincenot, Inspirational Speaker, Coach, & World Blind Golf Champion, Jeremy Inspires Inc.

 

We each have the ability to make a huge impact on the organizations and the people around us, but due to limiting beliefs and adversity, many become blind to this ability. Jeremy uses his unique experiences to guide the audience to realize the potential in these obstacles, and see challenges as opportunities for success. With a captivating and humorous account of how he was able to learn to lead through one of toughest times of his life, he inspires each attendee to influence his or her organization, career, team and personal life in an impactful way—that will last long after the presentation is over.

7:00 pm – 9:00 pm

Opening Reception

Location – Marriott Grand Foyer

 

Finish up conversations started on the golf course or in the pre-conference Master Classes, or make your initial impressions with peers and providers who will quickly become valued colleagues.

Wednesday, February 6

8:00 am – 5:00 pm

GBC19 Registration Open

Location – Marriott Marquis – Registration Desk East

9:30 am – 5:00 pm

GBC19 Registration

Location – San Diego Convention Center

10:00 am – 5:00 pm

Golf Industry Show

Location – San Diego Convention Center

 

Leaders from the National Golf Course Owners Association and the Golf Course Superintendents Association of America (GCSAA) officially open the doors to the San Diego Convention Center to start the 2019 Golf Industry Show. Spend a few hours in the exhibition hall and trade show floor visiting vendors and learn about innovative products and services available to streamline and strengthen your golf course business.

12:00 pm – 2:00 pm

General Session & Lunch

Location – Marriott Grand Ballrooms 5 & 6

 

A Day in the Life of a Nerdy Golf Course Operator
Beth Ziesenis, Author. Speaker. Nerd., Your Nerdy Best Friend

 

So many apps…so little time! How can you put the technology at your fingertips together to make your life easier at work and home? This fast-moving, laugh-filled session takes you hour-by-hour through a day in the life of a tech-savvy golf course professional. You’ll learn how to solve a security crisis before 10am, make more of your lunch hour with a set of virtual hands, save money on software before the staff meeting, and bring the team together online before the day is done.

  • Understand how technology fits into every part of your day
  • Learn about technology systems that streamline projects and tasks
  • Get a vision for how the technologies in your mobile toolbox can work together
2:15 pm – 3:15 pm

Education Block 1 (concurrent sessions)

Choose 1 of 3 tracks

Operations Track

Marriott Grand Ballroom 1

 

Top Policy and Tax Issues—What you need to know for 2019
Van Tengberg, Partner, Foley & Lardner LLP

 

As the tax code changes and other legislation took hold at the close of 2018, we’ll take a comprehensive legal look at recent top labor and tax issues and changes impacting owners and operators. And with a new dynamic in Congress, and a 2020 presidential race looming, are there more changes to come?

 

Marketing Track

Marriott Grand Ballroom 2

 

Marketing to Millennials & More: What You Need to Know, Now!
Glenn Gray, Vice President, Buffalo.Agency

Jeehae Lee, Director of Business Strategy, Topgolf

Tony Santelli, Digital Marketing Manager, Adidas Golf

Tony Starks, Associate Editor, PGA Magazine / Golf Range Magazine

 

Join us for a discussion on why and how to reach the current 6.4 million millennial golfers in the U.S. today (2nd largest behind Gen X) which are critical to your golf course. They comprise 28% of all participation and play 93 million rounds annually. Additionally, there is a historic latent demand of 38 million people who are “interested” in playing the game yet many don’t know to get involved. Through Topgolf and other non-traditional forms of the game, we can engage a broader audience of 18 to 34 year olds who are already spending $5 billion annually on golf equipment, merchandise and playing fees.

 

Hospitality Track

Marriott Grand Ballroom 3

 

Changes in F&B…Strategies and Trends for 2019
David Hamilton, Vice President, National Accounts, ICS – entegra

 

What’s expected to change in 2019, and what trends should you be focusing on and ready for to improve in your F&B operation? This interactive session will explore what you should carry forward from 2018, and what you should be looking to add in 2019. An industry panel will outline recent trends, how to navigate the operational waters, and the adjustments necessary for success in the coming year. Whether you’re providing a snack bar, a fast/casual dining experience, or a formal seated white table cloth atmosphere capable of hosting events…you’ll want to hear, share your experiences ,and discuss ideas to help improve your 2019 F&B operations and profit.

 

3:15 pm – 3:30 pm

Networking Break

Location – Marriott Grand Foyer

3:30 pm – 4:30 pm

Education Block 2 (concurrent sessions)

Choose 1 of 3 tracks

Operations Track

Marriott Grand Ballroom 1

 

Making Your Facility Accessible and Welcoming for Individuals with Disabilities
Steve Jubb, CEO/Executive Director, National Alliance for Accessible Golf

 

Did you know that there are over 58 million people with disabilities in the United States? Find out how to make your facility accessible and welcoming to these individuals and help grow your customer base. In this session, we will overview ADA requirements, dive into ways to make your course more welcoming, share ways to market your facility and explore adaptive equipment.

 

Marketing Track

Marriott Grand Ballroom 2

 

How To Incorporate Video Into Your Marketing Strategy Without Breaking the Bank
Spencer Hadelman, CEO, Advantage Marketing

 

This session will break down how and why you should be using the compelling vehicle of video to reach new customers. It will teach you how you can implement video into your marketing plan at little to no cost, how to create enticing video content without hiring a pricey filmmaker, how to strategically combine traditional and digital channels to get the most out of your video assets, and how to easily measure your video marketing efforts.

 

Hospitality Track

Marriott Grand Ballroom 3

 

Updating Your Food and Beverage Operation
Whitney Reid Pennell, President, RCS Hospitality Group

 

Learn what’s trending in golf course Food & Beverage, and learn how to use these menu trends to offer a better experience to keep your customers happier longer and keep them coming back for more. You’ll leave this session with tangible training tips, and food and beverage marketing ideas, you can take back to your course and implement immediately.

 

4:30 pm – 4:45 pm

Networking Break

Location – Marriott Grand Foyer

4:45 pm – 5:45 pm

Education Block 3 (concurrent sessions)

Choose 1 of 3 tracks

Operations Track

Marriott Grand Ballroom 1

 

Finding the Right Fit
John Cunningham, General Manager, Aronimink Golf Club

 

With competition stiff for the best employees, how do you find the right fit for your team? As the minimum wage starts to rise, how do you get value for higher salaries? How are you sifting through the applicant you receive? This session will look at new hiring practices, understanding an employee’s talents, getting the most out of your existing team, succession planning and much more.

 

Marketing Track

Marriott Grand Ballroom 2

 

Secret Tech Weapons for Golf Course Operators
Beth Ziesenis, Author. Speaker. Nerd., Your Nerdy Best Friend

 

What if you could schedule a meeting without having to send three dozen emails to find a time everyone could meet? Or automate your little tasks that keep you from your real work? Or pass off annoying projects to someone else—without breaking the bank? And what if you could pull all of this off straight from your mobile device—without an IT degree. Discover how to use free and bargain technology tools you never knew existed to work more efficiently with your teams, create professional-level graphics and wow your colleagues. This high-energy session will give you 30+ tools that will leave people asking, “How DO they do that?”

 

  • Discover low-cost, high-value apps and tech tools that you can start using right away
  • Learn great tech tips and app ideas from your colleagues
  • Get new ideas to increase efficiency, improve relationships and get things done!

 

Hospitality Track

Marriott Grand Ballroom 3

 

Maximizing the Experience: Facilitating Good Cheer—from Beginning to End
Ed Ormsby, Principal, ormsbyte & Associates

 

How many times have you visited a golf course, and left with a smile, remembering the special service that one or more of the staff members provided? We always encourage our front-line team members to make every golfer’s experience as special as possible. Very seldom, however, do we “teach” them how to accomplish it. You’ll leave this session with the tools to properly train your staff members exactly how to make each member or guest “smile,” and want to come back.

 

6:00 pm – 7:00 pm

Meet and Greet

The Porch at Marina Kitchen Restaurant & Bar

Thursday, February 7

7:00 am – 5:00 pm

GBC19 Registration Open

Location – Marriott Marquis – Registration Desk East

9:30 am – 5:00 pm

GBC19 Registration

Location – San Diego Convention Center

10:00 am – 5:00 pm

Golf Industry Show

Location – San Diego Convention Center

 

Leaders from the National Golf Course Owners Association and the Golf Course Superintendents Association of America (GCSAA) officially open the doors to the San Diego Convention Center to start the 2019 Golf Industry Show. Spend a few hours in the exhibition hall and trade show floor visiting vendors and learn about innovative products and services available to streamline and strengthen your golf course business.

7:30 am – 8:30 am

Continental Breakfast

Location – Marriott Grand Foyer

8:15 am – 10:00 am

General Business Meeting & General Session

Location – Marriott Grand Ballrooms 5 & 6

 

Unlocking The Hidden Value in Your Golf Facility

John King, Co-Founder, Golf Marketing University

 

Golf is the greatest game. And yet in many countries around the world participation is declining, and golf clubs are facing ever more challenging times. Why can’t consumers see the value that golf offers? And what is holding them back from enjoying the benefits of this great game? In this presentation, discover how you can unlock the hidden value of golf and grow your golf business.

10:00 am – 10:15 am

Networking Break

Location – Marriott Grand Foyer

10:15 am – 11:15 am

Education Block 4 (concurrent sessions)

Choose 1 of 3 tracks

Operations Track

Marriott Grand Ballroom 1

 

Golf Instruction ROI…How everyone can win!
Cathy Harbin, PGA & LPGA Golf Professional, Pine Ridge GC, Paris G&CC

 

Make golf instruction profitable at your course! Golf instruction is a proven pathway for entry into the game and you’ll learn how to take advantage of this hidden ROI. You’ll also learn about hiring options, how to connect the students to the course and methods for retention.

Marketing Track

Marriott Grand Ballroom 2

 

Create a Sustainable Marketing Plan

Allison George, Wizard of Fun, Toad Valley Golf Course

 

Learn how to create a marketing plan that can be built on year after year. In this session, you’ll learn how to create branding for each of your promotions/events. Design Facebook events and posts that can be used year after year. Develop Instagram Stories, website calendar items, push notifications and email campaigns that are re-useable, so you’re not re-inventing the wheel year after year.

Hospitality Track

Marriott Grand Ballroom 3

 

“Have them at Hello” Mastering Connection & Building Loyalty
Kraig Kann, Managing Director, Kann Advisory Group

 

As someone who’s hosted thousands of television and radio shows during his career, Kraig Kann is a master at the art of connecting with an audience. Now it’s your turn to learn what makes people take notice, how they stay engaged and what drives a loyal following for your business. Do your employees talk to customers and do they actually say something? Does everyone in your business understand the critical need to go beyond tee times and range lessons to create an experience players will share with others? This is a breakout session you can’t afford to miss as Kraig will guide you to a better understanding of how your employees can become ambassadors from the moment they say “hello.”

11:15 am – 11:30 am

Networking Break

Location – Marriott Grand Foyer

11:30 am – 12:30 pm

Education Block 5 (concurrent sessions)

Choose 1 of 3 tracks

Marketing Track

Location – Marriott Grand Ballroom 2

 

Growing Your Tournament and Outing Business
Phil Immordino, President, Golf Tournament Association of America

 

Become a Tournament Consultant to your customers. In this session, you’ll learn how to host and produce more events to increase your bottom line. Learn how to promote your facility and services to Tournament Planners, discover how to find the decision makers, and implement the key selling techniques to help you close more deals and sell different and unique formats.

Hospitality Track

Location – Marriott Grand Ballroom 3

 

6 Skills That Will Make You an Indispensable Manager
Whitney Reid Pennell, President, RCS Hospitality Group

 

How do you plan to survive in a world of constant change, rising expectations, and added responsibilities? This session will teach you how to increase your flexibility, while expanding your skills to close any gaps so you can be a multi-dimensional, indispensable manager.

12:30 pm – 2:00 pm

Closing General Session & Lunch

Location – Marriott Grand Ballrooms 5 & 6

6:30 pm – 9:00 pm

Celebration & Awards Reception & Dinner

Location – Marriott Grand Foyer and Grand Ballrooms 5 & 6

 

Association members, golf course operators, industry leaders, friends and supporters will gather for a special evening of networking, recognition and camaraderie. During the event, the NGCOA will honor association award winners in six categories.

 

JUST ANNOUNCED: David Feherty, former professional golfer and television personality, is the recipient of our annual Award of Merit, which is designated for long-term and significant contributions to the game of golf.

 

This activity requires an additional fee. Please see the registration page.

David Feherty

2019 Award of Merit Recipient

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See you in San Diego!

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Full Conference Registration includes: Opening Keynote, Opening Reception, Education Sessions on Wednesday (including lunch), Education Sessions on Thursday (including breakfast and lunch) and access to the Golf Industry Show. Yamaha Golf Outing, Preconference Master Classes, and Celebration & Awards Dinner require an additional fee.

PREMIER SPONSOR

PRESENTING SPONSORS

PARTICIPATING SPONSOR

SUPPORTING SPONSOR

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