Agenda

Speakers, sessions and activities are being finalized; check back often for the latest information.

Monday, February 4

4:00 pm – 7:00 pm

Registration

Location – Marriott Marquis – Registration Desk East

Tuesday, February 5

6:00 am – 6:30 pm

Registration

Location – Marriott Marquis – Registration Desk East

7:00 am – 2:30 pm

Yamaha Golf Outing

The Crosby Club at Rancho Santa Fe

 

7:00am: Shuttles Depart to course

7:45am – 8:45am: Welcome Breakfast

9:00am: Shotgun Start

Lunch stations on course

1:30pm – 2:30pm: Post-golf Reception

2:30pm Shuttles depart to Marriott

 

Designed by world renowned Golf Course Architect Brian Curley and one of golf’s greatest players, Fred Couples, The Crosby Club’s par 70/72 course is a memorable experience every time you play. Undulating greens, spectacular elevation changes and unparalleled views await you on every hole. The Golf Outing includes breakfast, lunch stations on the course and post golf reception.

This activity requires an additional fee. Please see the registration page.
1:00 pm – 3:30 pm

Pre-Conference Master Classes

This activity requires an additional fee. Please see the registration page.

Track 1

Location – Marriott Grand Ballroom 1

 

“Broadcasting Your Business Story” Learn the Art of Promotion and Delivery
Kraig Kann, Managing Director, Kann Advisory Group

 

Everyone strives to operate a successful business but the best of the best know how to create greater awareness while building a legion of loyal followers who spread their word and help with word of mouth marketing. Former Golf Channel host and LPGA Chief Communications Officer Kraig Kann is excited to deliver this class and share proven tips that he’s presented on industry panels and leadership councils. He’ll coach you on the value that comes from a message that gets people’s attention and the critical need for a story that customers can repeat, creating valuable conversation about your business.

 

Kraig founded and now manages Kann Advisory Group consulting with businesses just like yours to reach new heights. With strategies he’s using to elevate their business brand and his own, you’ll learn how to present like never before and you’ll walk out of his class with a personal and professional toolbox that will give you a roadmap to your best business year ever.

Track 2

Location – Marriott Grand Ballroom 2

 

 

John King, Co-Founder, Golf Marketing University

 

The workshop will begin with an overview of why most clubs are marketing the wrong way around and how to fix it. From here you’ll get stuck straight into building your own Marketing Roadmap:

Part 1. You’ll decide who you want as your ideal customer – and that’s not necessarily your current customer. You’ll learn how to profile your ideal customer

Part 2. You’ll discover how to package & price anything you sell…be it memberships or green fees or weddings

Part 3. You’ll learn how to craft marketing messages that really appeal to your “ideal” customer and decide on the best marketing channels to reach them.

4:00 pm – 4:45 pm

New Attendee & Past President Reception

Location – Marriott Grand Ballroom 13

 

We want everyone, especially the “newbies,” to feel welcome and have the opportunity to connect with as many of their peers as possible. So, we’ve set up a special orientation for our new attendees to meet one another and mingle with NGCOA board members, past presidents, chapter executive directors and NGCOA staff.

5:00 pm – 7:00 pm

Keynote

Location – Marriott Grand Ballroom 5 & 6

 

Following a day on the links or in the classroom, we’ll reconvene at the Marriott Marquis San Diego Marina for a high-energy opening session that promises to both inspire and inform. This “can’t-miss” event will officially kick-off the Golf Business Conference and set the stage for an exciting week filled with countless opportunities and connections.

7:00 pm – 9:00 pm

Opening Reception

Location – Marriott Grand Foyer

 

Finish up conversations started on the golf course or in the pre-conference Master Classes, or make your initial impressions with peers and providers who will quickly become valued colleagues.

Wednesday, February 6

8:00 am – 5:00 pm

GBC19 Registration Open

Location – Marriott Marquis – Registration Desk East

10:00 am – 5:00 pm

Golf Industry Show

Location – San Diego Convention Center

 

Leaders from the National Golf Course Owners Association and the Golf Course Superintendents Association of America (GCSAA) officially open the doors to the San Diego Convention Center to start the 2019 Golf Industry Show. Spend a few hours in the exhibition hall and trade show floor visiting vendors and learn about innovative products and services available to streamline and strengthen your golf course business.

12:00 pm – 2:00 pm

General Session & Lunch

Location – Marriott Grand Ballrooms 5 & 6

2:15 pm – 3:15 pm

Education Block 1 (concurrent sessions)

Marriott Grand Ballrooms 1, 2, 3 & 4

3:15 pm – 3:30 pm

Networking Break

Location – Marriott Grand Foyer

3:30 pm – 4:30 pm

Education Block 2 (concurrent sessions)

Marriott Grand Ballrooms 1, 2, 3 & 4

4:30 pm – 4:45 pm

Networking Break

Location – Marriott Grand Foyer

4:45 pm – 5:45 pm

Education Block 3 (concurrent sessions)

Marriott Grand Ballrooms 1, 2, 3 & 4

6:00 pm – 7:00 pm

Meet and Greet

The Porch at Marina Kitchen Restaurant & Bar

Thursday, February 7

8:00 am – 5:00 pm

GBC19 Registration Open

Location – Marriott Marquis – Registration Desk East

10:00 am – 5:00 pm

Golf Industry Show

Location – San Diego Convention Center

Leaders from the National Golf Course Owners Association and the Golf Course Superintendents Association of America (GCSAA) officially open the doors to the San Diego Convention Center to start the 2019 Golf Industry Show. Spend a few hours in the exhibition hall and trade show floor visiting vendors and learn about innovative products and services available to streamline and strengthen your golf course business.

7:30 am – 8:30 am

Continental Breakfast

Location – Marriott Grand Foyer

8:15 am – 10:00 am

General Business Meeting & General Session

Location – Marriott Grand Ballrooms 5 & 6

 

Unlocking The Hidden Value in Your Golf Facility

John King, Co-Founder, Golf Marketing University

10:00 am – 10:15 am

Networking Break

Location – Marriott Grand Foyer

10:15 am – 11:15 am

Education Block 4 (concurrent sessions)

Choose 1 of 2 tracks

Track 1

Marriott Grand Ballrooms 1

 

“Have them at Hello” Mastering Connection & Building Loyalty
Kraig Kann, Managing Director, Kann Advisory Group

 

As someone who’s hosted thousands of television and radio shows during his career, Kraig Kann is a master at the art of connecting with an audience. Now its your turn to learn what makes people take notice, how they stay engaged and what drives a loyal following for your business. Do your employees talk to customers or do they actually say something? Does everyone in your business understand the critical need to go beyond tee times and range lessons to create an experience they’ll share with others? This is a breakout session you can’t afford to miss as Kraig will guide you to a better understanding of how your employees can become ambassadors from the moment they say “hello.”

Track 2

Marriott Grand Ballrooms 2

 

Create a Sustainable Marketing Plan

Allison George, Wizard of Fun, Toad Valley Golf Course

 

Learn how to create a marketing plan that can be build on year after year. In this session, you’ll learn how to create branding for each of your promotions/events that carry throughout your branding. Design Facebook Events & Posts that can be used year after year. Include Instagram Stories, website calendar, push notifications and email campaigns that are re-useable, so you’re not re-inventing the wheel year after year.

11:15 am – 11:30 am

Networking Break

Location – Marriott Grand Foyer

11:30 am – 12:30 pm

Education Block 5 (concurrent sessions)

Marriott Grand Ballrooms 1, 2, 3 & 4

12:30 pm – 2:00 pm

Closing General Session & Lunch

Location – Marriott Grand Ballrooms 5 & 6

6:30 pm – 9:00 pm

Celebration & Awards Reception & Dinner

Location – Marriott Grand Foyer and Grand Ballrooms 5 & 6

Association members, golf course operators, industry leaders, friends and supporters will gather for a special evening of networking, recognition and camaraderie. During the event, the NGCOA will honor association award winners.

This activity requires an additional fee. Please see the registration page.
PREMIER SPONSOR
PRESENTING SPONSORS
PARTICIPATING SPONSOR
SUPPORTING SPONSORS

See you in San Diego!

registration is open button

Full Conference Registration includes: Opening Keynote, Opening Reception, Education Sessions on Wednesday (including lunch), Education Sessions on Thursday (including breakfast and lunch) and access to the Golf Industry Show. Yamaha Golf Outing, Preconference Master Classes, and Celebration & Awards Dinner require an additional fee.

PREMIER SPONSOR

PRESENTING SPONSORS

PARTICIPATING SPONSOR

SUPPORTING SPONSOR

back-to-top