Agenda

Agenda is being finalized; Check back for updates.

Continuing Education Units: All GBC20 education sessions will be eligible for CEUs for Professional Golfers Association (PGA), Ladies Professional Golf Association (LPGA), Club Management Association of America (CMAA), and Golf Course Superintendents Association of America (GCSAA).

Monday, January 20

8:00am – 3:00pm

Yamaha Golf Outing

Reunion Resort & Golf Club

Nicklaus Course

Kissimmee, FL

One of only six resorts to receive Golf Digest’s “2018 BEST GOLF RESORTS IN FLORIDA”, Reunion® Resort is unlike any other golfing experience in the world.

 

The Nicklaus Course

A Signature Design by Jack Nicklaus

Precision shot making certainly comes into place on the 7,219 yard, par 72 Nicklaus Course. This Parkland-style layout is a natural gem…smooth and flowing, with long horizon lines as well as elevated tee boxes and greens. Nicklaus has created a unique variety of risk/reward opportunities, with each hole challenging the golfer to organize a series of shots in his or her mind before ever stepping up to the ball.

 

6:00am Shuttles depart, location TBD
6:45-7:45am Breakfast Buffet
8:00am Shotgun Start on Nicklaus Course
Immediately following golf BBQ lunch and prize giving
2:00pm Shuttles depart

 

1:00pm – 3:00pm

Pre-Conference Master Class

Room W333

Developing a Quality Team

Whitney Reid Pennell | President | RCS Hospitality Group

It is well documented that we are living in the Experience Economy, where creating engaging experiences supersedes products and services alone. Experiences provide a memory that can be enjoyed in the moment, shared with friends and family and then recalled after the fact. Experiences at your facility are delivered by and through your workforce. Because of the brand identify your workforce represents, their actions and behavior can provide a competitive edge helping you to retain hard-earned customers and attract new customers for the future. The workforce is arguably the most important tangible asset a company has in this new model for consumer behavior.

 

 

In this program, participants will learn how to define a quality workforce, assess the existing workforce, implement recruiting, hiring and training strategies to develop a quality workforce and keep your company culture strong.

4:00pm – 4:45pm

New Attendees & Past Presidents Reception 

All attendees welcome

West Concourse Level 3 – North Overlook Lobby

5:00pm – 6:30pm

Opening Keynote

Sunburst Ballroom

 

Complaint Free Businesses

Will Bowen | President | Lamplighter, Inc.

Executives, employees and staff deal with hundreds of complaints on a daily basis, from both complaining customers and complaining coworkers. In a fast-paced and funny presentation you’ll learn:

  • What’s wrong with complaining? (Complaining’s destructive effects on health, happiness, relationships, and career)
  • What is (and isn’t) a complaint?
  • The 5 reasons people complain (as remembered by the acronym G.R.I.P.E.)
  • How to get other people (and ourselves) to stop complaining
  • Positive leadership in a negative world

You’ll leave inspired, mindful of own own complaints, and motivated to approach complainers with new, simple and effective strategies.

6:30pm – 8:30pm

Opening Reception

West Concourse Level 3 – North Overlook Lobby

Tuesday, January 21

7:30am – 8:30am

Breakfast

Sunburst Ballroom

8:30am – 9:30am

Opening Session

Sunburst Ballroom
 

Leading with Innovation: How to Future-Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal

Scott Steinberg | CEO | TechSavvy Global

Even the most successful organizations must continually reinvent their services, solutions, and brands to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage, and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow’s world—and effectively apply its most crucial success strategies and skills in context.

9:45am – 10:45am

5 Ways to Grow Your Database without Using Your Staff

Room W330C

Allison George | Wizard of Fun, Toad Valley Golf Course | Marketing Wizard, Teesnap

10:45am – 11:00am

Networking Break

11:00am – 12:00pm

Using Social Media to Grow Your Golf Business

Room W330A

Spencer Hadelman | CEO | Advantage Marketing

Bring your laptop and be prepared for hands-on, real-time training: learning how to take a strategic approach in using social media to generate measurable growth. We’ll take the mystery out of using the real-life tools of social media and get you on the right track for developing your own campaign. This presentation will cover:

  • Getting your message across on Twitter, Instagram and other social sites.
  • Steps for growing your membership by understanding customers’ social media activity.
  • Making sure your company’s reputation is protected and learn to manage that image online.
  • Making sure the right audience is viewing your posts.

Retaining and Growing Memberships in Today’s World

Room W330B

Ed Ormsby | Principal | Ormsbyte & Associates

One of the three major challenges facing golf course owners in the upcoming decade, in particular those who rely on memberships, is the retention of existing and acquisition and retention of new members. (The other two are retention of good employees and attracting new and returning guests.)

 

There comes a point for every club where some of its best members begin getting de motivated, through age and/or changing interests, and leave the club. Identifying ways to re-motivate them, and of attracting new members, is critical to sustainability and growth.

 

You will leave this session with a better understanding of the changing needs and expectations of both existing and potential new members (e.g. Millennials), and how to successfully deliver solutions to both.

12:00pm – 1:30pm

Lunch & General Session

Sunburst Ballroom

The Big Golf Technology Rush

One way to boost revenues significantly at legacy golf courses is to expand the traditional business with technology. This panel of golf course owners and operators will explore the latest technologies, share their stories about how they brought different forms of gamification and “golf entertainment technology” to their courses, how it’s been received, and how this tech expansion has boosted their top and bottom lines.

Panelists
Randy Anderson | Owner, General Manager | The Meadows Golf Club

Jason Sanchez | General Manager | Maple Hill Golf

Steve Rosen | General Manager | Indian Wells Golf Resort

1:30pm – 5:00pm

PGA Show Demo Day

Orange County National
16301 Phil Ritson Way
Winter Garden, Florida 34787
Visit website

 

Golf equipment companies showcase their newest clubs, golf balls, grips, scoring clinics, club fitting best practices, instructional aids, and much more! The PGA Show Demo Day provides you with the unparalleled opportunity to field test the latest products in real life conditions from the largest collection of golf brands. You can attend with your GBC20 badge, and earn 4MSR credits for attending if you’re a PGA member.

 

 

Complimentary Shuttle Service will be provided; drop-off and pick-up locations are Level 2 near the Central Lobby and C Hall (in the PGA Show registration area, where the Opening Ceremony takes place). If you’d rather drive, please click here for driving directions.

2:00pm – 5:00pm

Masterminds of Golf

Room W333

Jeff Hoag | Co-Owner | Scott Lake Golf & Practice Center

Bring your questions, problems and encouragement to this popular and lively workshop. Surrounded by your owner and operator peers of all types of courses and with all experience levels, you can engage in honest conversation about your struggles and successes. More than just peer networking, this session is like group therapy: you’ll be able to air your most pressing business issues and get answers from others who have already experienced and resolved them.

A cash bar will be available during the session; the workshop is free but we need a headcount. RSVP to jeff@scottlake.com or 616-784-1355 if you’re planning to participate!

Wednesday, January 22

8:00am – 11:30am

PGA Merchandise Show

Explore 1,000+ interactive exhibits showcasing the latest products in apparel/apparel accessories, technology, equipment, training aids, travel and more. NGCOA will also have a booth in the exhibition hall for member and prospective members drop-ins, meetings, and materials.

11:30am – 1:30pm

Lunch, General Business Meeting & General Session

Sunburst Ballroom

1:30pm – 2:30pm

Take Back Your Tee Sheet: 3 ways to increase your green fee revenue right now

Room W330A

Mike Loustalot | Co-Founder & Chief Evangelist | Sagacity Golf
Don Rea, PGA | Owner/Operator | Augusta Ranch Golf Club

Want to quickly increase your revenue this year? It’s easier than you think. And it has nothing to do with selling another hotdog! It’s time to take back your tee sheet and start making the money you deserve. Learn three powerful ways to increase your revenue without any additional expenses. These simple shifts will have a profound effect on your bottom line, whether you own a par 61 public course or a par 72 championship facility. In their signature entertaining style, Mike Loustalot (Co-Founder of Sagacity Golf) and Don Rea (PGA member and course owner/operator) will inspire you to take new ownership of your tee times and grow your business in 2020.

What is Your Golf Property Worth?

Room W330B

Laurence A. Hirsh, CRE, MAI, SGA | President | Golf Property Analysts

Why do you need to know what your property is worth, and how can you use that information to your benefit? Learn current valuation concepts, market indicators and the differences in valuations used for different business-critical functions (financing, real estate taxes, eminent domain, capital investment and partnership issues). You’ll also learn what types of capital investments to your property make sense—and when you should do them—as well as which are “mandatory” and which are elective.

NGF: Growing Adult Entertainment

Room W330C

Ted Eleftheriou | Vice President, Player Development and Engagement | National Golf Foundation

Join Ted Eleftheriou, PGA member and NGF’s Vice President of Player Development and Engagement who is leading the Welcome2Golf initiative, for a lively discussion on growing adult entertainment (translated: participation) in golf. Ted shares how to convert lapsed and non-golfers into golfers by creating leaders in the golf industry. Topics will include marketing and sales, customer engagement, and creating experiences that lead to retention.

2:30pm – 2:45pm

Networking Break

2:45pm – 3:45pm

Tournament Planning for Success

Room W330B
Whitney Reid Pennell | President | RCS Hospitality Group

This presentation is for the golf course operator who wants to make the outing business more profitable and streamlined, and secure more sales. Topics include:

  • Tournament Thinking: How Tournaments Can Benefit Your Club
  • The Tournament Test: Conducting a Needs Analysis for Your Club
  • Should Your Club Host Tournaments? Why? When?
  • What is Your Profit Target?
  • Determining Your Minimums
  • How Will You Market?
  • Can You Deliver What You Are Selling?
  • Understanding the Tournament Triangle: Golf Operations, Golf Course Maintenance, Club Operations
  • Who does what
  • Review of standard, next level service, and how to make it premier
  • Pros and Cons as applicable
  • Budgetary items to consider

4:00pm – 5:00pm

Women in Golf: Going Beyond Playing the Game

Room W330A

Moderator:
Ashleigh McLaughlin | Managing Director | LPGA Women’s Network

Panelists:
Marvol Barnard | National President | LPGA Teaching and Club Professionals
Elisa Gaudet | Founder | Women’s Golf Day
Cathy Harbin | Owner, Pine Ridge Golf Course | President, OnCourse Operations

This panel discussion, comprised of women making a difference in the golf industry today, will present insights into how to grow the number of women in golf on the fairway and in the boardroom—by doing more than just inviting them to play the game.

Dynamic Pricing 2.0 – Taking it to the Next Level

Room W330C

Tom Barnhart | CEO/Owner | RevTechPlus
Learn to supercharge your dynamic pricing strategy! Tom Barnhart, “The Tee Time Wizard”, will break down the variables and metrics you should be monitoring to best control your tee time pricing to maximize your rate, rounds and revenue. You’ll take away tips and tricks on how to best utilize 3rd party distributors, how to apply dynamic pricing to your over-the-phone and walk-up bookings, and how to analyze your results. This deep-dive into dynamic pricing is recommended for operators that already have a basic knowledge of revenue management. If you like data and technology, this is a session you won’t want to miss!

5:00pm – 6:30pm

Break to Explore PGA Merchandise Show

6:30pm – 7:00pm

Celebration & Awards Reception

Sunburst Ballroom

7:00pm – 9:00pm

Celebration & Awards Dinner

Sunburst Ballroom

 

Association members, golf course operators, industry leaders, friends and supporters will gather for a special evening of networking, recognition and camaraderie. During the event, the NGCOA will honor the association’s annual award winners. (Business attire)

Monday, January 20

8:00am – 3:00pm

Yamaha Golf Outing

Reunion Resort & Golf Club

Nicklaus Course

Kissimmee, FL

One of only six resorts to receive Golf Digest’s “2018 BEST GOLF RESORTS IN FLORIDA”, Reunion® Resort is unlike any other golfing experience in the world. In fact, it’s the only place where you will find Signature Design courses by three of golf’s greatest legends: Jack Nicklaus, Tom Watson and Arnold Palmer. (Golf attire)

 

6:30am Shuttles depart
7:15-8:00am Breakfast
8:00am Welcome and thank yous; golfers to cars
8:15am Shotgun Start
  Lunch at course
Immediately following golf Post-golf reception
2:00pm Shuttles depart

1:00pm – 3:00pm Pre-Conference Education TBD   5:00pm – 7:00pm Opening Session with Keynote Speaker TBD

4:00pm – 5:00pm

New Attendees & Past Presidents Reception 

TBD
 

7:00pm – 9:00pm

Opening Reception

TBD

Tuesday, January 21

8:30am – 9:30am
Opening Session

 

9:30am – 9:45am
Networking Break

 

9:45am – 10:45am
Education Sessions

TBD

 

10:45am – 11:00am
Networking Break

 

11:00am – 12:00pm
Education Sessions

TBD

 

12:00pm – 1:30pm

General Session & Lunch

TBD

 

2:00pm – 5:00pm

Masterminds Session

TBD

1:30pm – 5:00pm

PGA Merchandise Show Demo Day

Orange Country National
16301 Phil Ritson Way
Winter Garden, Florida 34787
Visit website

 

Golf equipment companies showcase their newest clubs, golf balls, grips, scoring clinics, club fitting best practices, instructional aids, and much more! The PGA Merchandise Show Demo Day provides you with the unparalleled opportunity to field test the latest products in real life conditions from the largest collection of golf brands. You can attend with your GBC20 badge, and earn 4MSR credits for attending if you’re a PGA member. 

 
 
Complimentary Shuttle Service will be provided; drop-off and pick-up locations are Level 2 near the Central Lobby and C Hall (in the PGA Show registration area, where the Opening Ceremony takes place). If you’d rather drive, please click here for driving directions
7:30am – 8:30am
Breakfast

Wednesday, January 22

11:30am – 1:00pm
General Session & Lunch
&s;
1:00pm – 2:00pm
Education
TBD

2:00am – 2:15am
Networking Break

2:15pm – 3:15pm
Education
TBD

3:15pm – 3:30pm
Networking Break

3:30pm – 4:30pm
Education
TBD

1:30pm – 5:00pm

PGA Merchandise Show Demo Day

Orange Country National
16301 Phil Ritson Way
Winter Garden, Florida 34787
Visit website

 

Golf equipment companies showcase their newest clubs, golf balls, grips, scoring clinics, club fitting best practices, instructional aids, and much more! The PGA Merchandise Show Demo Day provides you with the unparalleled opportunity to field test the latest products in real life conditions from the largest collection of golf brands. You can attend with your GBC20 badge, and earn 4MSR credits for attending if you’re a PGA member. 

 
 
Complimentary Shuttle Service will be provided; drop-off and pick-up locations are Level 2 near the Central Lobby and C Hall (in the PGA Show registration area, where the Opening Ceremony takes place). If you’d rather drive, please click here for driving directions

6:30pm – 7:00pm
Celebration & Awards Reception

 
7:00pm – 9:00pm
Celebration & Awards Dinner

Sunburst Ballroom
 
Association members, golf course operators, industry leaders, friends and supporters will gather for a special evening of networking, recognition and camaraderie. During the event, the NGCOA will honor the association’s annual award winners. (Business attire)

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