Operational Excellence Starts Here, Together

Golf Business Conference isn’t just another golf industry meeting — it’s the largest annual gathering of golf facility owners, operators, and others who are responsible for the success of golf course businesses. And it’s your strategic launchpad for the entire year.

Organized and hosted by the National Golf Course Owners Association (NGCOA) — the only national trade association dedicated to U.S. golf facility ownership and operations — the Golf Business Conference promises high-value business strategy, forward-thinking education, supplier scouting and unforgettable camaraderie.

Plan now to join hundreds of your colleagues and industry peers January 25-27 in Orlando, Florida:

Golf facility owners, operators, and managers
Golf management company executives, C-suite and other leaders
Buyers for golf facilities and courses
Golf and pro-shop owners and managers
Successors to a generational golf course business
PGA Professionals and others who are interested in becoming an owner or operator

“Quite frankly, this was one of the best conferences we have attended! Great topics and presenters along with networking and info.”

— GBC26 Attendee

Countdown to GBC27

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Add GBC27 to Your Calendar

Photos by Bert McLendon

Why Attend GBC27?

Elevate Your Operations with Expert Education
Absorb cutting-edge, expert learning designed to solve your toughest operational pain points and immediately increase revenue. Sessions broken into targeted tracks will help you overcome your operational challenges. You’ll acquire tangible roadmaps and cutting-edge tools to optimize your facility’s daily back-office and on-course workflows.
Build an Unbeatable Network
Engage in candid, face-to-face peer discussions to swap winning strategies with professionals who have experienced, and truly understand, your daily challenges. You’ll build lasting collaborative relationships in a relaxed, collegial setting.
Preview the Future of Golf
Through various interactive events and activities, you’ll get exclusive access to the industry’s leading suppliers and discover the breakthrough products and services that will give your facility a competitive edge.
Reinvigorate Your Staff
Bring your key team members (current leadership AND rising stars) to boost staff morale, and divide and conquer the whole conference; you’ll be able to align your goals, build cohesive strategies, and plan for the year! Remember, the more staff you bring, the more you save! (See Pricing section below.)
Earn Continuing Education Credits
Earn continuing education credits from major industry groups like the PGA of America, LPGA, CMAA, and GCSAA.

Let Us Know You’re Interested in Attending!

“The NGCOA Conference is a great event and should be a voice for the golf industry.”
— GBC26 Attendee

You don’t have to navigate your golf business alone. You’ll be in great company alongside hundreds of your owner and operator peers from around the world, with ample time to connect and form meaningful, long-lasting relationships. Come for the camaraderie!

Golf course professionals rely on the Golf Business Conference. Whether you’re a long-standing NGCOA member, new to the association, or a non-member who wants to experience the association’s unique and collaborative community, this event is built to help you connect, succeed and grow. We hope you’ll join us; registration opens soon!

“First time attendee and it was so worth attending and I am looking forward to coming back next year.”
— GBC26 Attendee

“This was a very worthwhile experience. I enjoyed all the events I attended, along with the educational sessions. Impressed by the information shared and the events/sessions offered.”
— GBC26 Attendee

A full return on your investment. You and your staff will return to your golf business with new and stronger relationships, actionable insights for enhancing all aspects of your golf operation, an accurate outlook on the future of our industry, and leading supplier connections. 2027 can be your best year yet!

GBC27 Pricing

The GBC27 Full Conference Pass includes: Sunday’s “Masterminds 2027” pre-conference session; Monday’s Opening Reception; Tuesday’s breakfast, full education program, awards lunch, networking breaks, and the Sponsor Fair & Happy Hour; and Wednesday’s breakfast, GBC27 education program, and Award of Merit presentation and lunch.

Bring More, Save More: Four (or more!) heads are better than one, especially when there are so many people to meet, sessions to attend, discussions and events to participate in, and fun to be had! Bring 4 or more representatives from the same company and receive a $100 discount, per attendee!

Let Us Cover Your GBC27 Registration! Non-members can join the National Golf Course Owners Association and attend GBC27 compliments of the NGCOA Board of Directors. Additionally, if you’re a current NGCOA member and have renewed your Yamaha Golf Cars contract in 2026, you’re also eligible for a complimentary pass to GBC27. Contact Danielle Boghosian at dboghosian@ngcoa.org to either join the NGCOA or to redeem your Yamaha certificate.

“I have been going to another industry’s various trade shows for better than 20 years. This was the best!”
— GBC26 Attendee

Join the Pre-Registration List

Plan Your GBC27 Experience

Education: Multiple tracks with expert-led education sessions

Masterminds 2027 pre-conference session (arrive early Sunday if you’re attending this)
GBC27 Expedition
Municipal Operators Roundtable
NGCOA’s annual business meeting

Networking: Dedicated receptions, casual role-specific roundtables, networking breaks and more

Annual Yamaha Golf Outing at Reunion Golf Club, Watson Course (optional; add to registration)
Annual NGCOA New Member & GBC First Time Attendee Reception
Annual Next-Gen Meet-Up for golf course successors
Annual Owners Dinner (by invitation only)
Toptracer Opening Reception
Recognition and celebration of NGCOA’s annual award winners

Exhibits: Direct access to industry suppliers showcasing groundbreaking golf products and management software

Annual Yamaha Golf Outing Sponsored Holes
Annual Sponsor Fair & Happy Hour
2027 PGA Show Exhibit Hall featuring 1,000+ suppliers

GBC27 registration and the hotel reservation portal open mid-September 2026. Mark your calendar today, and we’ll see you in Orlando. If you’re planning to attend Sunday’s (1/24) pre-conference session, Monday’s (1/25) Yamaha Golf Outing or pre-conference workshop, and/or the 2027 PGA Show (through Friday 1/29), please factor those events into your travel, and hotel arrival and departure dates.

“I was glad to see many PGA Show attendees stopping by to get information at the NGCOA booth.”

— GBC26 Attendee

The 2027 PGA Show Addition:

Extend your stay in Orlando through Friday, January 29 and participate in elements of the 2027 PGA Show. As a result of NGCOA’s continuing strategic alliance with Reed Exhibitions and the PGA of America, this PGA Show pass is included, at no extra charge, with your GBC27 registration.

NGCOA+PGA joint education sessions in the Orange County Convention Center (OCCC)
NGCOA’s Golf Business LIVE broadcasts on-location from the PGA Show Clubhouse Stage & Bar in the Exhibit Hall
Activities and social events at NGCOA’s PGA Show Booth #2979 and neighboring NGCOA Vendor Village
The PGA Show Winter Jam concert in the OCCC with a popular musical guest (to be announced soon!)

Industry suppliers must sponsor in order to attend this event; learn more about sponsorship here.