“We have owned our course for 20 years… At GBC23, we gained a wealth of knowledge and met a lot of great contacts and other owners. The content and the presentation were excellent. I was in corporate life prior to being a golf course owner. I went to a lot of events such as this and never experienced anything this good.”

Doug Mervis, Owner
Stonebridge Golf Club
Ann Arbor, MI

“My business would not be as successful without attending the Golf Business Conference. It is the most important conference that my team and I attend, and it really helps to solidify the goals for the business, and the team to speak with their peers.”

Steve Graybill, Owner
Foxchase Golf Club
Stevens, PA

“The social activities were well done, and provided ample opportunities to meet with our peers in the industry.”

Steve Mays
Founders Group International

“There was more energy in this conference… The speakers were willing to talk and answer questions after their sessions.”

Dudley W. Darling
Vice President / General Manager
Juniper Hill Golf Course

Unleash Your Business Potential at Golf Business Conference 2024


NGCOA’s Golf Business Conference is your opportunity to take a break FROM your business to work ON your business! Join hundreds of your owner and operator peers January 22-24 in Orlando for the industry’s largest annual gathering of golf course owners and operators, and NGCOA’s annual member meeting. Invest just a few days to build a rapport among your leadership team, experience timely and relevant education, engage in plentiful and meaningful networking and valuable peer discussions, and find inspiration for 2024!


You and your staff will return to your golf business with new and stronger relationships, an insightful and accurate outlook on the future of our industry, and tools and tangible plans for streamlining operations, reinvigorating your staff, improving marketing efforts, increasing revenue and more. There’s simply no better way to start a new year!

Industry suppliers cannot register/attend this event unless serving as an official GBC24 sponsor; learn more about sponsorship here.


Consider extending your stay through Friday, January 26 to attend select education and the expansive exhibit hall at the 2024 PGA Show — included at no extra charge with your GBC24 badge as a result of our continuing strategic alliance with Reed Exhibitions and the PGA of America. Learn more about the 2024 PGA Show here.



Each year at the Golf Business Conference, expert speakers offer relevant and timely education on the most critical areas of golf course ownership and operations. We’re excited to expand Golf Business Conference 2024 education to include 16 breakout sessions in four targeted tracks, two pre-conference sessions (including the popular Masterminds workshop), four PGA joint sessions, opening and closing session guest speakers, and more! You’ll get answers to your most pressing questions, learn best practices, discover solutions that work for your business, and ultimately be able to make more informed and educated decisions for your golf course business! View the agenda here.



Reconnect with old friends and colleagues, and forge new relationships at plentiful networking and social activities: the annual Yamaha Golf Outing at Reunion Resort & Golf Club Palmer Course (an add-on to your GBC24 registration), the popular “New NGCOA Member & GBC First Time Attendee Reception,” “Owner’s Dinner,” opening and closing receptions, frequent networking breaks, a Sponsor Fair with happy hour, NGCOA awards recognition, various activities in the NGCOA Booth in the PGA Show exhibition hall, and more! View the networking and social activities here.

Bring More, Save More!

Three (or more!) heads are better than one, especially when there are so many people to meet, sessions to attend, discussions and events to participate in, and fun to be had! Save 10% when you register 3-4 people from your facility; save 15% when you register 5 or more! Divide and conquer the whole conference, and when you return to your course, you can regroup to share what you’ve learned, build strategies and plans, test your new tools and techniques, and work together more cohesively! It’s a win-win!


Members save $200 on GBC24 registration! Not yet an NGCOA member? 

Save $200 on GBC24 registration when you join the association! To learn more about membership and join NGCOA, email Sherea Malcolm, NGCOA’s Assistant Director of Membership, at [email protected]. She can process your membership and your discounted GBC24 registration!

“I try to bring a team… It is by far the most productive time we spend each and every year. I can’t believe all courses don’t send a small team to wring the most out of it, over a period of years, it’s the best money you will spend, guaranteed.”


Whitey O’Malley, General Manager
Saddleback Golf Club
Firestone, CO

Industry suppliers cannot register/attend this event unless serving as an official GBC24 sponsor; learn more about sponsorship here.

NGCOA 2024
Award of Merit Winner
Lee Trevino


Join in the Celebration!
GBC24 Closing Luncheon and Q&A
Wednesday, January 24 at 12:30pm
Included in your GBC24 Full Conference Pass

Golf Business Conference 2024 starts in








HOTELS: The Rosen Centre Hotel again serves as our Host Hotel, with most Golf Business Conference education, networking and social activities, and overnight accommodations taking place there. The Rosen Centre is also conveniently adjacent to the Orange County Convention Center, home to the 2024 PGA Show. Learn more about accommodations here.


TRAVEL: Southwest Airlines is the Preferred Carrier for GBC24. Book SWA to Orlando between Sep 1, 2023 and Jan 19, 2024 for travel Jan 12 – Jan 27, 2024. GBC24 attendees will receive 5% savings on base fares PLUS a 25% Rapid Reward bonus. (Once you complete the GBC24 registration process, you’ll receive more details and a flight booking code in the emailed confirmation.)


YAMAHA GOLF CAR RENEWAL MEMBERS: If you’re a current NGCOA member and renewed your Yamaha Golf Cars contract in 2023, you’re eligible for a complimentary pass to GBC24. Contact Sherea Malcolm, NGCOA’s Assistant Director of Membership, at [email protected] to register for GBC24 at no cost.


CONTINUING EDUCATION CREDITS: As in years past, GBC24 education sessions will be eligible for continuing education credits from the PGA of America, LPGA, CMAA and GCSAA.


Can’t join us in January? Share GolfBusinessConference.com with your colleagues and staff so they can represent your facility at this business-critical event! They can collect comprehensive education, conduct valuable peer networking with other owners, operators and managers from around the country, find solutions to your business challenges, and enjoy a few days away from the facility to bring back new knowledge, fresh perspectives and creative, strategic ideas for 2024!

Premier Sponsor

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Executive Partners

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Presenting Sponsor

Participating Sponsors