Agenda
Before scrolling, please refresh this page as updates are published daily!
Sunday, January 24
3:00 pm – 7:00 pm
Registration, Badge Pick-Up and Happy Hour
Rosen Centre, Registration Desk 1
4:00 pm – 6:00 pm
Masterminds 2027
Rosen Centre, Salon 3/4
Jeff Hoag | Co-Owner | Scott Lake Golf & Practice Center
Join Jeff Hoag, Co-Owner of Scott Lake Golf and Practice Center, as he returns to lead his popular annual Masterminds session—an open, honest forum for golf course owners to tackle the real challenges of ownership head-on. This dynamic, peer-driven discussion dives into the key operational and industry issues that shaped the 2026 season. Bring your questions, share your insights, and collaborate with fellow owners and operators as you strategize for a successful 2027.
Participation in this session is FREE but pre-registration is required; a cash bar will be available throughout the session. Get your GBC week off to a great start by adding this pre-conference session to your GBC27 Full Conference registration.
6:00 pm – 7:00 pm
Yamaha New NGCOA Member & GBC First Time Attendee Reception
Rosen Centre, Pool Balcony
If you’re a new NGCOA member, or attending Golf Business Conference for the first time, we’re making it easier for you to learn the ropes, meet the right people, connect with regional and national peers, and get the most from your Golf Business Conference experience!
The New NGCOA Member & GBC First Time Attendee Reception is an intimate social gathering where you will be introduced to other new and returning owners and operators, members of the NGCOA Board, Affiliate Executive Directors and NGCOA staff. You’ll make connections from day one that you’ll benefit from all week long!
Monday, January 25
6:30 am – 11:00 am
4:00 pm – 6:00 pm
Registration & Badge Pick-Up
Rosen Centre, Registration Desk 1
7:15 am – 3:30 pm
Yamaha Golf Outing
Reunion Resort & Golf Club – Watson Course
7:15 am — Shuttles depart the Rosen Centre for Reunion Golf Club – Watson Course
7:45 am – 8:45 am — Breakfast, driving range and putting green
8:45 am — Golfers in cars, welcome announcements
9:00 am — Shotgun start
11:00 am – 12:30 pm — Lunch on course
2:30 pm – 3:30 pm — Reception immediately following play — Eleven restaurant on the rooftop
3:30 pm — Shuttles depart Reunion Golf Club for the Rosen Centre
➔ NOTE: Additional registration is required for this activity. If you wish to participate, please be sure to select the Golf Outing on the main Golf Business Conference registration form for just $275!
10:30 am – 2:00 pm
GBC27 Expedition
5:00 pm – 5:30 pm
NGCOA 2027 Award Presentations
Rosen Centre, Grand Ballroom A/B/C
6:30 pm – 9:00 pm
Toptracer Opening Reception
Rosen Centre, Poolside
Tuesday, January 26
7:00 am – 5:00 pm
Registration & Badge Pick-Up
Rosen Centre, Registration Desk 1
7:30 am – 8:45 am
General Breakfast
Rosen Centre, Executive Ballroom Foyer
8:45 am – 9:20 am
Welcoming Remarks & NGCOA Annual Business Meeting
Rosen Centre, Grand Ballroom A/B/C
Jay Karen | Chief Executive Officer | NGCOA
Jay Karen
9:35 am – 10:35 am
Education Sessions
Choose one of the sessions below
Forum: Revenue Management
Workshop: AI and your Website
Exchange: Culture Conversations
10:35 am – 10:55 am
Pepsi Networking Break
Rosen Centre, 2nd Floor Skywalk Landing
10:55 am – 11:45 am
Education Sessions
Choose one of the sessions below
Forum: Protecting Intellectual Property
Workshop: Topic to come
Exchange: Value Proposition of Autonomous and Robotic Fleets
11:45 am – 12:45 pm
Lunch & Networking
Rosen Centre, Grand Ballroom A/B/C
2027 Paul Porter Award Presentation
12:45 pm – 1:35 pm
Keynote: Golf’s environmental, economic and social impact
Rosen Centre, Grand Ballroom A/B/C
1:50 pm – 2:50 pm
Education Sessions
Choose one of the sessions below
Forum: Capital, Growth, and the Next Chapter
Workshop: AI and your Golf Operations
Exchange: Tech-Powered Ranges and Revenue
2:45 pm – 3:10 pm
Pepsi Networking Break
Rosen Centre, 2nd Floor Skywalk Landing
3:10 pm – 4:00 pm
Education Sessions
Choose one of the sessions below
Forum: Topic to come
Workshop: Future Focused F&B Strategy
Exchange: Topic to come
4:00 pm – 6:15 pm
Sponsor Fair & Happy Hour
Rosen Centre, Grand Ballroom A/B/C
Round out a full day of education and networking with the annual “Sponsor Fair & Happy Hour.” Enjoy dinner stations and an open bar while perusing this exhibition of GBC27 sponsors. We encourage you to meet and chat with these company representatives so you can return to your office better informed and more confident to make future purchasing decisions. Whether you’re currently in the market for new products and services, or you’re just curious about the latest in golf business solutions, you’ll meet dozens of industry suppliers and learn how their offerings can streamline your facility operations and improve your bottom line.
7:00 pm – 9:00 pm
Next Gen Meet-Up
Topgolf Orlando
Join us for the third annual “Next Gen Meet-Up” during GBC27. As the next generation of golf course owners and operators, you will benefit personally and professionally from connecting with this supportive community of your peers — those who truly understand the unique dynamics of family operations and succession transition. This event is a unique opportunity to identify and connect with like-minded individuals, share experiences, and gain the tools, insights and strategies necessary to drive your family’s legacy forward with confidence and success. (Food, beverages, and Topgolf games will be provided.)
This event is intended for golf course successors and space is limited; please contact Christina Egan at cegan@ngcoa.org to RSVP.
7:00 pm – 9:00 pm
Wednesday, January 27
7:00 am – 8:30 am
Breakfast
Rosen Centre, Salon Level
All remaining activities take place at the Orange County Convention Center (OCCC)
6:30 am – 2:00 pm
Registration & Badge Pick-Up
OCCC West EF Lobby, WF4 Foyer
8:15 am – 8:30 am
PGA Opening Ceremonies
OCCC West Concourse, Main Lobby
8:30 am
PGA Show Exhibition Hall Opens
Visit NGCOA Booth 2979
9:45 am – 10:45 am
Education Session
OCCC, Room W240 C/D
11:00 am – 11:45 am
Education Session
OCCC, Room W240 C/D
11:45 am – 1:15 pm
GBC26 Closing Luncheon & NGCOA Award of Merit Presentation
OCCC West Concourse, Room WF4
2027 Don Rossi Award and Award of Merit Presentations
NOTE: The GBC27 Closing Luncheon and Award of Merit Presentation are included in a Golf Business Conference 2027 full conference pass.
1:30 pm – 2:30 pm
Education Session
OCCC, Room W240 C/D
2:45 pm – 3:45 pm
Education Session
OCCC, Room W240 C/D
4:00 pm — 5:30 pm
Happy Hour
NGCOA Booth 2979
6:00 pm
PGA Show Exhibition Hall Closes
Thursday, January 28
8:30 am – 6:00 pm
PGA Show Exhibition Hall Opens
Visit NGCOA Booth 2979
9:45 am – 10:45 am
Education Session
OCCC, Room W230 A
4:00 pm — 5:30 pm
Happy Hour
NGCOA Booth 2979
6:00 pm — 9:00 pm
PGA Show Winter Jam
OCCC, Show Floor, The Retreat Stage, Hall E
Doors Open: 5:30pm | Performance Starts: 6:00pm
Friday, January 29
8:30 am – 2:00 pm
PGA Show Exhibition Hall Opens
Visit NGCOA Booth 2979