Agenda

Continuing Education Units

As in years past, GBC22 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).

Program is being finalized; visit often for updates. All times are EST.

Sunday, January 23

Registration

Masterminds 2022

Signature 2, Rosen Centre Hotel

Jeff Hoag | Owner | Scott Lake Golf & Practice Center

Register now for this pre-conference session!

Join Jeff Hoag and engage with other NGCOA owner and operator members as he facilitates his annual Masterminds session involving ownership challenges, solutions and candid conversations across a range of operational and industry issues owners face. Registration is required for this FREE Sunday evening event, presented exclusively for NGCOA member owners and operators. A cash bar will be available throughout this session; get your GBC week off to a great start and register for this pre-conference event!

Monday, January 24

Yamaha Golf Outing

Reunion Resort & Golf Club – Watson Course

Click here to see details

NOTE: Registration is required for this activity. If you wish to participate, please be sure to select the Golf Outing on the main Golf Business Conference registration form for just $250!

It’s a Brand New Day!

Signature 2, Rosen Centre Hotel

Larry Gulko | Brand Strategist & Strategic Growth Advisor

Register now for this pre-conference session!

Are you looking to refresh and build your brand, drive demand and revenue growth, strengthen your brand image, create a distinctive brand voice, deliver a remarkable member/customer experience, enhance loyalty, and take your club’s brand to the next level? Then plan to participate in Larry Gulko’s Brand: New Day brand-building thought leadership roundtable. It’s a one-of-a-kind brand strategy session designed for club owners and management teams like yours! This deep-dive, immersive, collaborate idea exchange with like-minded peers will deliver new brand activation takeaways for you to grow your golf facility’s brand, differentiate your brand, emotionally connect by creating communications that resonate, create a culture of bold and disruptive thinking, and drive product and program innovation to uniquely position your brand in today’s ever-changing and rapidly evolving competitive landscape.

NOTE: Registration is required for this pre-conference event. If you wish to attend, please be sure to select this session on the main Golf Business Conference registration form for just $49!

Golf Business Conference 2022 Opening Reception

Poolside, Rosen Centre Hotel

The Pizá Effect: The Passion Begins When You Live the Experience

Executive H Ballroom, Rosen Centre Hotel

Brandel Chamblee | Lead Analyst | Golf Channel

Agustín Pizá | Founder | Pizá Golf

Kraig Kann | Managing Director | Kann Advisory Group

Join Kraig Kann in this fireside chat with Agustín Pizá, Founder and Director of Pizá Golf and his newest partner Brandel Chamblee, Golf Channel’s lead analyst. This discussion is “designed” to awaken your views of what creativity can do to not only drive renewed interest with existing golfers, but also bring new golfers to the game via exciting, visually stunning, and playable courses. As Brandel Chamblee relays, “Agustín Pizá or ‘Augie’ is a man with a strong vision striving in his design philosophy to create golf courses and golf experiences that will thrill the enthusiast and activist alike, while offering to those without a traditional golf background an intro into the game.”

Tuesday, January 25

Registration

Breakfast

Executive H Ballroom, Rosen Centre Hotel

Welcoming Remarks

Executive H Ballroom, Rosen Centre Hotel

Jay Karen | CEO | NGCOA

Please Secure All Cockpit and Cabin Doors!

Executive H Ballroom, Rosen Centre Hotel

John Foley | Former Blue Angels Lead Solo Pilot | US Navy

Buckle up for this Opening Keynote and board your Golf Business Conference flight with John Foley, former lead solo pilot for US Navy flight demonstration team, the Blue Angels! John will lead an inspirational, high energy session delivering tools and techniques you can take from the cockpit to the golf course in the areas of high performance, trust, belief, teamwork, leadership and more. John’s secret sauce is the Glad To Be Here mindset, so let’s take flight with John and fly away with new ways to accomplish your mission. Up we go!

Have Clubs, Will Travel: A Profile of Traveling Golf Enthusiasts and What You Can Do to Reach Them

Executive H Ballroom, Rosen Centre Hotel

Karin Mast | Senior Vice President | Miles Partnership

Karin Mast, Senior Vice President at Miles Partnership, provides an overview of how destinations, resorts and golf courses are using data and insights to reach the golf enthusiast, a new breed of travelers who are passionate about golf. Understanding their demographics, behavior and desires around golf travel will help you focus your message and optimize your marketing efforts.

Networking Break

General Session

TBD, Rosen Centre Hotel

Lunch, General Business Meeting & NGCOA 2022 Awards Presentation

Executive H Ballroom, Rosen Centre Hotel

(Player Development Award + Champion Award)

Anirban Basu and the Chamber of Data: Economics, Consumer Behavior and the Golf Surge

Executive H Ballroom, Rosen Centre Hotel

Anirban Basu | Chairman & CEO | Sage Policy Group, Inc.

As the pandemic lingers, Anirban Basu, Chairman and CEO of the Sage Policy Group, will discuss the behavioral shifts rendered by the public health crisis. The crisis has been associated with accelerated migration to the suburbs, the rapid spread of remote work, an online shopping boom, and a proliferation of streaming services. Interest in golf also surged as people sought ways to remain fully engaged with life while social distancing. Anirban will supply an economic update, speak to which behavioral changes are likely to prove temporary and which permanent, and spotlight the outlook for America’s golf industry.

Networking Break

Accelerate LIVE: Now Showing at the Orange County Convention Center!

3 Rooms TBD, Rosen Centre Hotel

Jeff Hoag | Owner | Scott Lake Golf & Practice Center

Whitey O’Malley | Owner | Saddleback Golf Club

Allison George | Owner, Wizard of Fun | Toad Valley Golf Course

Refreshments will be available for this NGCOA version of our popular member engagement platform, Accelerate! Join course owners Jeff Hoag, Whitey O’Malley and Allison George as they each lead a follow up breakout session digging deeper into the key issues owners identified at the Sunday Masterminds session, and with your help in each of the rooms, engage in open dialogue with other owners and operators to bring forth and work towards solutions for today’s most influential issues in the golf industry affecting your business. A post GBC summary of these discussions will be provided to attendees, so engage with us and help fill up all three rooms!

Sponsor Fair & Happy Hour + NGCOA 2022 Awards Presentation

Grand A & B, Rosen Centre Hotel

(Regional Courses of the Year + Jemsek National Course of the Year)

Wednesday, January 26

Grab & Go Breakfast
Executive H Ballroom, Rosen Centre Hotel

PGA Opening Ceremonies

OCCC West Concourse, Main Lobby

PGA Show Exhibition Hall Opens

Technology, Profit, and the Future: What You Don’t Know is Killing Your Business!

W109 A/B, OCCC West Concourse Level 1

John Brown | CEO | Brown Golf Management

Kurt Albertson | Senior Vice President, Golf | IZON Technology

Jason Pearsall | CEO | Club Caddie

John Brown, CEO of Brown Golf Management and Founder of GolfBack, is joined by Jason Pearsall, CEO of Club Caddie and Kurt Albertson, Senior Vice President, Golf, IZON Technology to take you beyond the ABCs of Tech! What are the trends and what can you expect by 2030? Too many of us use our Golf Management System strictly as a tee sheet and point of sale system… and are losing revenue! Leverage the GMS you use to decrease labor costs, provide employee oversight, prevent theft, grow your database and own your customers! Today’s systems are “not your momma’s hidden coffee can” when it comes to money; it’s time to learn how to leverage the power of technology in 2022.

Networking Break

Revenue Management and Surging Demand: Maximizing Revenue in the Right Ways

W109 A/B, OCCC West Concourse Level 1

Dan Cortese  | Founder | Supreme Golf

Chris May | Senior VP | Supreme Golf

Revenue management only matters when demand is low, right? Wrong! Maximizing your revenue is the #1 priority for a business and no less critical when the money is rolling in than it is when you can find a quarter in the parking lot. Supreme Golf’s Founder, Dan Cortese, and Senior Vice President Chris May, will lead you on a highly instructive journey related to these unique times golf courses are operating in and provide you with knowledge to help maximize your revenue. Whether dynamic pricing, subscriptions, the use of benchmarking, or other tools and techniques, learn how to make the most of what you have… and when we say “most”, we mean money!

Lunch, NGCOA Don Rossi Award Presentation & Chat with NGCOA 2022 Award of Merit Winner Annika Sorenstam

W109 A/B, OCCC West Concourse Level 1

Annika Sorenstam | LPGA Champion Golfer

Jay Karen | NGCOA CEO